THINKWARE launches Father’s Day dash cam discounts in the U.S. and Canada

THINKWARE is offering limited-time Father’s Day discounts on select dash cams in the U.S. and Canada through its website, with sales running through June 21. The promotion targets summer travel shoppers and includes flagship, midrange and entry-level models. Why it matters: - THINKWARE is using Father’s Day and the summer driving season to push dash cam upgrades for families and commuters spending more time on the road. - The discounts cover a wide range of price points, which could make advanced driver protection more accessible ahead of peak travel months. What happened: - THINKWARE announced limited-time Father’s Day sales in the U.S. and Canada on select dash cams. - The promotions run June 8 through June 21 in the U.S. and June 12 through June 21 in Canada. - The deals are available only through THINKWARE’s website. The details: - U.S. offers include the U3000 PRO at $549.99, down from $579.99. - The U3000 PRO features 4K front and 2K rear recording, Dual HDR processing, intelligent parking surveillance, LTE connectivity support and enhanced nighttime image quality. - The ARC 900 is discounted to $369.99 from $419.99. - The ARC 900 records 4K UHD front video and 2K QHD rear video at up to 60 frames per second. - The ARC 900 includes dual Sony STARVIS 2 sensors, Dual HDR, Super Night Vision, built-in ADAS, Wi-Fi 6 and a 3.5-inch IPS LCD display. - The U3000 is on sale in the U.S. for $459.99, down from $549.99. - The U3000 includes 4K UHD, Super Night Vision 4.0, ADAS, advanced parking protection, built-in RADAR technology, Wi-Fi and Bluetooth connectivity. - Other U.S. models on sale include the F70 PRO at $99.99, the Q200 at $159.99, the ARC at $189.99 and the U3000 at $459.99. - Canada offers include the U3000 PRO at CAD $699.00, down from CAD $749.99. - The Canadian U3000 PRO includes true 4K front recording, advanced parking surveillance, Dual HDR processing and LTE-ready connected functionality. - The ARC 900 is priced at CAD $549.99, down from CAD $589.99. - The Canadian ARC 900 includes 4K UHD front recording, 2K QHD rear recording at up to 60 frames per second, dual Sony STARVIS 2 sensors, Dual HDR, Super Night Vision, built-in ADAS, Wi-Fi 6 and a 3.5-inch IPS LCD display. - The ARC is on sale in Canada for CAD $249.99, down from CAD $349.99. - The Canadian ARC delivers 2K QHD front and rear recording, advanced parking surveillance and smartphone connectivity in a compact form factor. - Other Canadian models on sale include the F70 PRO at CAD $99.99, the Q200 at CAD $249.99 and the U3000 at CAD $579.99. - THINKWARE said the promotion is available while supplies last. - More information is available on THINKWARE’s website . Between the lines: - The promotion bundles premium connected models with lower-cost options, suggesting THINKWARE wants to capture shoppers upgrading before summer road trips as well as first-time buyers. - The company is leaning on safety and convenience features such as parking surveillance, night vision and connectivity to differentiate higher-end models. What’s next: - The discounts expire June 21 in both markets. - THINKWARE’s seasonal pricing push will likely serve as a test of demand heading into the summer driving period. The bottom line: - THINKWARE is betting that Father’s Day urgency and summer travel concerns will help move dash cams across its U.S. and Canada lineup.